If you have a podcast, there is a high chance that you spend huge amounts of effort on it. And for this effort, you want to be rewarded in terms of growing an audience.
One of the ways you can do this is by creating a podcast transcript. It’s a simple, yet effective way that can help your podcast reach more people.
That’s why throughout this article, we’re going to take a look at why and how you should transcribe your podcast using a professional transcription service.
Podcast Transcript: What Are The Benefits of Transcribing My Podcast?
Transcribing the audio files of your podcast has some tremendous benefits that a lot of podcasters are overlooking.
Below, we’ve explained all of these benefits to help you get a better understanding of how creating a podcast transcript can help you grow your audience.
1. More Accessible For Your Audience
One of the first benefits of creating a podcast transcript is that it makes it more accessible for your audience.
There will be some people in your audience who have some type of hearing issues. By transcribing your podcast you can reach those people too, as they may have left without it.
Plus, you & your audience can also use the transcripts as notes.
2. Transcripts Increase Your SEO reach
Another key benefit of creating transcripts from your podcast episodes is that it improves your SEO reach.
Unlike your podcast episodes, your transcripts can be fully understood by search engines.
Therefore, search engines will rank that particular page higher increasing your reach through SEO. Plus, Google also likes chunky and detailed content as the average page that ranks on the first page is 1,447 words.
When you transcribe a podcast, you can often get huge pieces of text content which can quite often be perfect for SEO.
You can even go one step further and research keywords first, then create podcast episodes after to reach lots of people. But, we’re sure you can do your own research on that.
The point is transcribing your podcast from audio into text files can have huge benefits.
3. More Backlink Opportunities
Another way that transcribing your audience can have a direct positive impact on the number of people that are seeing your podcast is through backlinks.
In case you don’t know, backlinks are simply one website linking to another. Through an audio transcription of your episodes, you are creating more text content.
From here, people reading that and using your ideas, statistics, or whatever else is in that content are much more likely to link back to you.
This improves your reach in two ways. Firstly, you can get higher organic rankings, and secondly, you can also get traffic from their website.
Now just imagine what would be possible, if an influencer links out to you in an article that goes viral on social media.
Although that’s not the most likely of scenarios it should show you how it can grow your audience.
4, Repurpose Content
If you have a podcast, it’s quite likely that you also create content elsewhere like on your blog or social media.
By creating podcast transcripts, you can repurpose the content for other places as well. This makes your life easier and helps you create more content which ultimately helps you grow.
How To Create a Podcast Transcript
There are various ways you can create text transcripts from your podcasts. Some are easier than others, but usually with effort comes quality and benefits.
Below, we’ve explained all the methods you can use to transcribe your audio podcasts into text transcripts.
Do It Yourself
The first that podcasters have is to do it themselves. While this may be extremely time-consuming it can also be quite good, as it’s free and accurate.
What you would do is that you would grab your headphones, listen to your podcast, and type out what you hear, or what you want to be included in the content.
If you do want to do it yourself, we’ve got lots of articles on our blog that will help you transcribe faster & more efficiently. You can check them out below.
Best Online Transcription Tools: Transcribe Faster & Better
- Usually accurate
- The transcripts would be the way you want
- Can be quite hard for beginners
Use a Transcription Service
Your second option is using a transcription service to transcribe your podcasts. When using this option you will be purchasing a service to create the transcripts for you.
There are many different types of services out there. Some of these are by humans, others are automated pieces of software.
Both have their pros and cons which we explained in the section below.
Human Services vs Automated Software
Automated software is computer programs that listen to your file and type out what they hear. A very basic example of this is Google’s speech to text function on Google docs.
The problem with automated software is that AI technology is not quite able to always understand humans correctly just yet. Therefore, you can often get text files that are not only horribly formatted but also completely incorrect.
Then this can often leave you guessing what words should be used which can be extremely time-consuming.
On the other hand, a human to create the transcripts for you will be a little more expensive, but also a lot more accurate.
Words that are hard to understand because of the speaker or background noise, the person can replay with the specialized player to understand properly.
Plus, the file will also be proofread at the end which also ensures higher accuracy.
With our service, we also guarantee a 99% accuracy or higher.
If you would like to read more on the differences between a human transcription and an automated one, you can read human transcription services: Get the highest accuracy
Our Human Transcription Service
Here at Espresso Translations, we specialize in providing excellent translations & transcription services by humans.
We have helped various companies and podcasters by transcribing their audio into high-quality, easy-to-digest, and accurate transcripts.
If you would like to get started, you can tell us a little about your project and request a free quote from us.
Using automated software
If you would like to try to use automated software to create a rough transcript, you can do so too. Although this transcript will need a lot of editing to be digestible.
If you don’t want to do the editing yourself, you’ll have to hire a copy editor which can often be more costly than getting a human transcription in the first place.
We recently covered some of the automated tools that you can use in our recent blog post How to convert audio to text.
We hope you have enjoyed this article on podcast transcription. If you did, you’ll probably also enjoy our other blog posts which you can find below.
Professional Transcriptionist: How To Get Started
And if you would like to request a free quote or simply ask a question, you can do so here.
Podcast Transcription: Frequently Asked Questions
Lastly, we just wanted to cover some frequently asked questions around podcast transcription.
How Much Would a Human Transcription For My Podcast Cost?
Prices vary depending on many factors that relate to the length & understandability of the audio.
The easier to understand your audio file, the lower the price of getting the transcript created. Usually, prices range from £0.90p to £2 per audio minute.
How Can I Transcribe My Podcasts Myself?
The way you would transcribe it yourself would be to simply sit down and type out what you hear. While this is time-consuming, there are tools out there to help you.
Is Transcribing My Podcast Really Worth It?
If the goal of your podcast is to reach as many people who are interested in the topic as possible, then yes it is.
Because transcribing your podcast makes it reach more people and helps them understand it as well.